Take a look at David Chapman’s gigantic chart that explains absolutely everything. We’re in the atomized mode, which is characterized by “senseless kaleidoscopic, hypnotic reconfigurations, with no context or coherence”. Old structures all blown to bits, the components floating around, able to be combined however you want.
The trend away from choicelessness has its pros and cons. It’s good that many possible combinations of meaning exist, but it’s bad, or at least burdensome, that responsibility for putting them together falls on the individual. After all, individuals vary in their ability to notice, articulate, and ultimately deliberately implement a way of interacting with the world that truly works for them.
Compare systems of meaning to clothing. In the past, one size had to fit all*. But it didn’t, not really. Many were secretly uncomfortable in too-tight or too-loose outfits. Now selection is almost infinitely varied, but you have to go shopping, which is a chore to some (not to mention expensive).
It can also be alarming when the satisfaction of coarse-grained needs consistently reveals finer ones. Though it’s pretty easy to not care about being a wine snob, it’s much harder to ignore the intangible-but-totally-necessary qualities lacking in a prospective mate. This is apparent to anyone who has ever tried online dating — it quickly becomes clear that, for any given social milieu, nearly everyone uses the same basic menu of uniqueness markers, creating a new baseline. Hitting every legible target exposes the illegible ones, and communicating the illegible is hard work.
What does the atomization of meaning have to do with aesthetics? Most obviously, thin meaning like connoisseurship (food, movies, TV, and so on) is palliative in the absence of thick meaning, such as social standing and relationships to family and friends. Less obviously, both thin and thick meanings are subject to obsolescence as coarse needs give way to fine, leaving it to the individual to isolate and describe the missing-but-essential elements.
People react to this challenge in different ways. I can think of at least two fairly common attitudes, often compartmentalized:
- Nuance is unknowable, sacred, and profaned by tradeoffs – Denies and/or works against atomization by sacralizing already-atomized structures that are too late to preserve; focuses on harms of global cultural exchange and discounts benefits; zero-sum — widespread use of particular element is believed to dilute its “magic” for the “original” users; reflexively opposed to mass produced items.
- Nuance doesn’t exist or is unimportant – Assumes connoisseurship is a treadmill, and that everyone more discerning is just being pretentious; reflexively opposed to artisanal/bespoke items.
*Not actually true. Just a metaphor.